Business Strategy

Amazon’s competitive strategy is focused more on top leadership. Everything is taken into consideration such as range, price and convenience, which gives them a competitive advantage over others. Even though other online companies are constantly competing with Amazon, it has some process implementation features that give it a competitive advantage based on the existing information system. Some of its competitors include Walmart, eBay, and Google, among others. Its recommendation engine is supported by ultra-modern algorithms that can explore the client's data, buying history, and search histories, making it easy to predict what the customer might need in the future. The recommendation engine makes Amazon competitive because of its ability to identify the target customers of the various services offered (Du et al.,2022). It also offers suggestions of other products based on what a customer wants, which makes it easy for a customer to have a broad range of products they can choose from. 

The recommendation engine is well structured to cater to the customers' needs. The suggestion of different products helps the Company to reduce its stock faster and reduce the cost attributed to unsold inventory. The engine allows them to maintain competitive prices and an efficient supply chain. Apart from benefiting the customers, the search engine greatly and positively impacts Amazon Company. By going through different customers' data, the Company becomes more aware of current trends, improving their market decisions. This feature then makes it more competitive in the online market industry.